Micro-enterprises are everywhere these days. Depending on what you sell, many businesses can easily be run from home. Spare rooms, bedrooms, and basements all double as corporate headquarters of small businesses – even some that are not so small.
For many small businesses there’s no stigma to working from home, but it can often be a significant advantage to appear larger than you really are. The other thing is many home-based, or other small businesses, fall into the trap of being homely in the way they present themselves to their market. This may not be a problem if you are selling honey at local markets, or funky costume jewellery to local gift stores, but if you are in a B2B environment appearing more professional, business-like and larger might very well give your businesses the boost it needs.
Here are ten things you can do to give your small business a makeover, making it look not only larger but more professional.
Just because you’re a small business, your clients and prospects don’t need to know it. Here’s a bonus tip – promote yourself as an expert in your field. Let local, regional, and national newspapers know your credentials and that you’d be happy to comment on your industry should they ever be writing about it. This is awesome personal publicity and a great credibility builder. Or, write a book – even self-published books these days can help build credibility and make people think you’re running an empire rather than working at your computer in your PJ’s!
This article is provided by Community Futures Okanagan Similkameen. Questions about your business? Contact their office at 250-493-2566.